Practique forges a Strategic Alliance with LeanCRM

CRM & Salesforce.com expertise now available within Practiques Partner Ecosystem.

Practique, Europe’s leading provider of Enterprise Incentive Compensation Management (ICM) software solutions, today announced a strategic alliance with leanCRM AG to strengthen its delivery capability throughout Europe and the Middle East.

This partnership will leverage combined domain expertise in the telco and finance sectors and the strong synergy between CRM and ICM software will ensure customers are adopting best practice sales Performance Management and reward programmes.

Read the complete press release after the jump or here and here.

Download the Fast Facts about INCA and salesforce.com here.

One of the inhibitors to the effective deployment of CRM has been the failure by organisations to manage cultural and organisational aspects of using CRM tools. With its heritage in CRM, Performance Management and a leading European consulting partner for Salesforce.com, LeanCRM has a strong pedigree in successfully combining CRM and Performance Management. This is vital in today’s market where there is a dynamic shift from volume to value selling practices.

Parallels between CRM and ICM are evident and these centre on driving sales behaviours, increasing productivity and revenue. LeanCRM offers a lean’ approach to both consulting and technology; it embodies efficiency and adopts best practice solutions which are scalable, repeatable and offers customers a proven business model with rapid technology delivery and a rapid return on investment.

“Practique is recruiting and partnering with consulting firms which share our vision; LeanCRM understands the complexities organisations face and offers a suite of solutions which deliver true benefits to the customer,” said Jo Walker, Managing Director of Practique.

“LeanCRM is a natural fit for Practique not only because of its strong domain expertise in the telco market, but also because of its reputation for being a specialist in its field as is Practique. LeanCRM’s pedigree in CRM and inherent understanding of how the salesforce needs to be rewarded in today’s competitive market, means Practique will be consolidating its reach in Europe and extending into new territories in order to fulfil the increasing demand for world class ICM solutions,” Walker concluded.

“We believe that the new generation of SaaS products like Salesforce.com requires a new breed of consulting,” commented Michael Wenglein, Managing Partner at LeanCRM.

“At LeanCRM we strongly believe in an efficient way of working; implementing best practice, rapid delivery, minimised overheads and an early return on investment with a proven business model. All these qualities can be applied to Practique’s ICM software INCA so there is a strong synergy between both our company values and vision,” Wenglein continued.

About Practique

Practique is Europe’s leading specialist vendor of Enterprise Incentive Compensation Management (ICM) software. Its flagship web-based application, INCA automates sales commission and bonus and is responsible for managing the commission of over 120,000 employees and channel partners across Europe every day.

Practique offers clients an end-to-end solution from strategic planning through to deployment and after sales. Practique understands clients invest in enterprise ICM solutions with a long-term view and we evolve and develop our software upgrades to continually meet your business needs. Emphasis is also placed firmly on education and training in addition to assisting with communication to staff.

INCA embraces all aspects of performance incentive programmes and so presents a compelling argument for any business operating variable pay. It has been proven to drive sales performance, motivate employees, influence sales behaviours and it positively impacts the business bottom line. INCA reduces costs such as compensation overpayment and unnecessary administration overheads and directly links performance measures to top line company growth targets. For example, one of Practique’s clients cut its operational costs by 37% and drove up sales volume by 22% within 12 months of implementing INCA.

Practique, a UK-based, privately owned organisation, has implemented its software across a broad range of industry sectors. It has successfully deployed INCA into many industry-leading companies, including The Carphone Warehouse, O2 UK and Germany, Cable & Wireless, seven separate divisions of BT, The Royal Bank of Scotland and British Gas Business part of Centrica Plc.

For more information, please visit http://www.practique.co.uk

For further press information, photography or interviews please contact:

Chatterbox PR - Victoria McQuade T - + 44 (0)20 8996 1755 E - victoria.mcquade@chatterboxpr.co.uk

About LeanCRM

LeanCRM is an international team of Customer Relationship Management (CRM) specialists with over 12 years global experience of CRM implementations and a consulting partner for Salesforce.com.

LeanCRM, as the name suggests, provides a lean’ efficient approach to both consulting and technology; it embodies efficiency and adopts best practice solutions which are scalable, repeatable and offers customers a proven business model with rapid technology delivery and a rapid return on investment.

LeanCRM has a global reach which incorporates Europe, the Americas, the Middle East and Asia. LeanCRM works with enterprise clients and has a strong pedigree in the telco and IT sectors with clients which increasingly value highly focused IT projects. Customers include O2/Telefonica, Hutchinson, FlightCentre and Dubai World Central, as well as a number of medium sized businesses which are served out of offices in Germany, Switzerland and Dubai.

For more information, please visit http://www.leancrm.com

CONTACT: Victoria McQuade, Chatterbox PR Tel: + 44 (0)20 8996 1755 e-mail: victoria.mcquade@chatterboxpr.co.uk

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